There’s a fairy tale.You probably know the one.A guy, let’s call him Jack, goes to the market.He’s supposed to sell the family cow for some short-term profit.But he returns with magic beans.Yeah.Magic beans.Needless to say, his brave, unorthodox approach to dealing with the family’seconomic issues is greeted with, shall we say, skepticism.This was not how things were supposed to be done!But we know how it ended up, don’t we.The beans were the unexpected seeds of what blossomed into a better future.Sure, there was a giant to deal with first. But there often is.Right now, we have our own giant problem.Clogging up the oceans, getting into our food.And if we stand any chance of stopping it,we need some beans.Plastic Beans are the seeds of what can happen next in the story of plastic.With each bean held to the BLUEWAVE® standard - transparently sourced, independently certified, 100% recycled and an almost like-for-like substitute for virgin plastic -it sounds too good to be true.But this is no fairytale. Brands are already successfully using Plastic Beans in real-world commercial application.You might not even notice the difference, whether it’s a tonne of pellets or a shampoo bottle in the supermarket - but every choice for sustainable plastic adds up to a big deal. That’s why we’re changing how plastic is made, one bean at a time. Because we know that a small change, when it takes root, makes a giant difference.